Marketing & fundraising technologist for world-changing organizations. Lover of geek humor, Drupal, and cats.
Senior online marketing professional skilled in web project management, technology strategy, data analysis, and online fundraising for world-changing organizations.
Specialties: Web project management, CRM strategy, Drupal site building and theming, systems integration, email marketing, web content management, SEO, PPC, information architecture, wireframing, conversion optimization, digital asset management, HTML, and CSS.
After two years of working for the U.S. headquarters office of Action Against Hunger, I was promoted to lead the online marketing and technology strategy for a global, multimillion dollar campaign to end childhood deaths from hunger-related causes.
In this newly-created position, I'm collaborating with international campaign staff and external agencies to implement and administer technology solutions for the campaign's multilingual website, constituent relationship management system, and multicurrency online fundraising platform; provide strategic advisement on the website's information architecture, design, and development; provide hands-on site building and data management support; develop a multichannel constituent engagement strategy through email marketing, social media, and pay-per-click advertising; train end-users on marketing systems; provide detailed reporting and analysis on key performance indicators; and advise on international trends in online marketing.
The campaign is scheduled to launch in 2013.
I'm also a freelance consultant specializing in web project management and front-end development for nonprofit organizations and socially-responsible businesses, with a particular focus on open-source technology and content management systems such as Drupal and WordPress.
I do everything from facilitating collaborative discovery sessions on information architecture, configuring new hosting hosting environments, building websites, and training end-users on large projects to providing ongoing technical, strategic, and project management support as a web development and online marketing specialist-on-call.
At the U.S. headquarters office of Action Against Hunger, an international nonprofit organization with humanitarian operations in over 40 countries, I led online marketing, online fundraising, and marketing technology strategy which covered websites, peer-to-peer fundraising, social media, SEO/SEM, email marketing, mobile marketing, ecommerce, hosting and domain administration, and conversion optimization.
Highlights of my accomplishments include a record-breaking year for online fundraising in 2011 due to the successful relaunch of actionagainsthunger.org and our social fundraising platform, dramatically improved conversion rates resulting from rigorous A/B testing, a 300% increase in traffic from improved pay-per-click marketing strategy, a 600% increase in email capture rate using conversion optimization techniques, and an increase in organic search traffic by 110% from deliberate search engine optimization.
Additionally, I launched a hosted applicant tracking platform responsible for managing hiring workflows for over 1,000 job applicants each month, greatly improving HR scalability and efficiency, and provided legacy system migration and training to over a dozen internal users.
After being promoted at Cross-Cultural Solutions, my responsibilities shifted to focus on interdepartmental project management and marketing technology strategy.
I led projects to improve organizational knowledge management, including data capture, validation, and normalization initiatives; automate workflows; integrate systems; and integrate online social engagement strategy into support and outreach activities. I also became an administrator and trainer of web applications for website content management (Sitecore 6), constituent relationship management (Salesforce), email marketing (ExactTarget), chat (Activa Live Chat), and surveying (QuestionPro) systems.
Highlights of my achievements included developing online surveys utilizing complex logic and advanced CRM integration, which increased the response rate over 200%; and migrating an extensive image library to a hosted digital asset management platform. I also authored the organization’s first social media policy for staff, and ensured brand consistency across multichannel online marketing initiatives.
At Cross-Cultural Solutions, a nonprofit organization that provides volunteer abroad experiences to thousands of people every year, I researched and selected the organization’s first website content management system (Sitecore 6), developed the information architecture, successfully facilitated the migration of thousands of content items, administered security roles, provisioned users, collaborated with developers, and created testing scenarios as project manager for organization’s website relaunch, which was successfully delivered on-time and within a tight deadline.
Other highlights include developing a comprehensive brand monitoring and industry-leading social media strategy while internally evangelizing social media as critical to constituent engagement and creating brand awareness. I also improved email marketing strategy by creating well-designed and cross-client compatible HTML email templates leveraging reusable and dynamic content (using ExactTarget), which dramatically improved subscriber engagement and enabled non-technical staff to efficiently create content and automate marketing processes.
At Idealist.org, a nonprofit organization that connects people, organizations, and resources to help build a world where all people can live free and dignified lives, I managed an interdepartmental project team responsible for the successful launch and support of an international initiative that encouraged Idealist members to hold face-to-face community meetings, resulting in over 400 events taking place in 80 countries over three months; conceived and spearheaded the editorial development of Idealist's Community Action Center, a comprehensive online resource for people who are inspired to improve their communities; created and maintained review standards for several types of online user-generated content; and cultivated relationships with Idealist members to provide one-on-one support for their community meetings, solicited feedback on our programs, and developed interest stories for user inspiration.
I managed a full-time associate and occasional interns, and had been highly involved in the recruitment and training processes for many other full-time staff members, interns, and volunteers.
Within 48 hours of being notified that former Peace Corps Volunteers were being recruited to support disaster relief efforts in the aftermath of Hurricane Katrina, I arrived in Orlando, Florida to receive FEMA training before being sent to rural Louisiana to advise and provide ongoing case management to hundreds of Hurricane Katrina victims at a Disaster Recovery Center on FEMA aid processes and connect them to relevant local services for food, clothing, shelter, and health care. I also trained five new Specialists on FEMA’s proprietary web-based case management application, FEMA’s service processes, and appropriate communication skills for assisting distressed evacuees.
At J. Ottman Consulting, a marketing firm specializing in environmentally-responsible products, I managed workshop logistics, wrote proposals, researched presentation content, and co-developed an improved brand and communications strategy for Design:Green, an emerging workshop series in sustainable design for consumer products. I also researched and developed a draft of the agency’s proprietary consulting tool intended to reduce environmental impact through design innovation, co-authored a topical article for an industry business magazine, relaunched the agency’s website, and supervised interns.
As an intern at GreenOrder, an environmental sustainability consulting agency, I researched and produced quantitative environmental claims and advanced calculators for marketing executives at General Electric involved in launching the global “Ecomagination” campaign, including those for hybrid locomotives, agricultural surfactants, and aircraft engines.
As a Peace Corps Volunteer, I worked with several community-based organizations to improve their business practices and increase their computer literacy. At a micro-enterprise support organization and ecotourism project, I developed computerized financial management tools and standardized business processes that resulted in a 30% reduction of administrative expenses and accounts receivable.
Additionally, I created a comprehensive business plan to leverage underutilized resources and reduce donor dependency for a regional training center in organic farming, presented basic business skills workshops to informal sector artisans in English and Kiswahili, and provided one-on-one consulting services to micro-entrepreneurs.
I was also elected by my SED/ICT peers to serve as the chairperson of national sector advancement committee, and spearheaded the design and management of a two-week technical training curriculum for new SED volunteers.